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English in Shropshire - "A Destination to Watch," ABTA

Read about tourism in Shropshire

In January this year, ABTA (The Association of British Travel Agents) released its '10 Destinations to Watch in 2024' report, and Shropshire is on the list.

ABTA's annual report is designed to reflect growing trends in global travel, and inspire travellers in their decisions for the year ahead. This is the first time ever that ABTA has included a UK destination in its prestigious list, and beautiful Shropshire is their choice. The inclusion of a UK destination in the list reflects growing trend for domestic travel (that's UK people taking UK holidays). So, what does this mean for the county? Well, simply put, Shropshire is the UK people's UK destination of choice. Quite an accolade!

Offering a unique blend of history, culture, and natural beauty, those of us who live here are, of course, not surprised, but for the prospects of tourism in the county, this is exciting news.

Nestled on the Welsh borders, our picturesque English county boasts some of the most enchanting landscapes, charming towns, and historic villages. What's more, as the birthplace of the industrial revolution, the county has a fascinating layer of heritage too.

Learning English in Shropshire

If, being the UK's first choice isn't a good enough reason to choose Shropshire, here are 5 more reasons:

English in Shropshire - Shrewsbury Market Town

1. Shropshire has a very rich historical and cultural heritage

Shropshire has a very rich history and offers a wealth of attractions to broaden your cultural knowledge and experience. With its medieval towns and ancient castles, you will never be short of options for historical visits which provide a great backdrop and relevant context for your language studies.

2. Shropshire is full of places to find peace and tranquillity to clear your mind

English in Shropshire - the Stiperstones

Shropshire's rolling hills, beautiful nature, and stunning scenery make the county a perfect place to be able to clear your mind, relax, and focus on you! Whether it's lessons in the garden, conversational English as we walk, or a chat over a pint in a local country pub, there couldn't be a better way to make a breakthrough with your English.

3. Shropshire offers 2 Bucket List UNESCO World Heritage Sites

English in Shropshire - Ironbridge

Birthplace of the Industrial Revolution, Ironbridge Gorge UNESCO World Heritage Site offers a story as to why English became the global language it is today. The world's first iron bridge is a 'must see' for English language learners looking to find a deep historical connection to the reason they are learning English. Just over the border in Wales is another UNESCO World Heritage Site - the Pontcysyllte Aqueduct.

4. Shropshire has outstanding natural beauty

From the Shropshire Hills Area of Outstanding Natural Beauty to the tranquil waters of the Severn Valley. Nature lovers will find endless opportunities for hiking, cycling, and wildlife spotting.

English in Shropshire - Canoeing the River Severn

5. Shropshire has delicious food and drink

The county of Shropshire has a strong farming history which, in recent years, has underpinned the production of some excellent food and drink. From town markets and farm shops to 5 star restaurants, there's no shortage of ways to enjoy our local produce.

Did you know...?

Shropshire's recent recognition as the top choice for UK travellers brings exciting opportunities for anyone looking to explore this beautiful county. Whether you're interested in its rich history, peaceful landscapes, UNESCO World Heritage Sites, or simply want to enjoy the local food and drink, Shropshire has something special to offer. It's an ideal place to enhance your English learning journey while experiencing the best of what the UK has to offer.

For more information about Shropshire, visit the county's official tourism website

To read the full list of ABTA's 10 Destinations to Watch in 2024, visit

Ready to talk about English in Shropshire this summer? Send me an email start the conversation:


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